Apple has announced that it will provide developers with significantly more insights into the performance of their apps. With the iOS Update 17.4, up to 50 new types of reports will become available, delivering valuable information about user behavior, sales data, and app usage.
What's New?
Apple is significantly expanding the analytics capabilities in App Store Connect. Developers will gain access to data that was previously unavailable or only available to a limited extent. This enables a better understanding of app performance and user behavior.
Up to 50 New Types of Reports
The new reports cover a broad spectrum of information, including:
- Detailed metrics on app downloads and updates
- Usage statistics by region and device type
- Performance data for different app versions
- Engagement metrics for various features
- Conversion rates in the App Store
Information on Pre-Purchase Behavior
Particularly valuable are the new insights into user behavior before downloading or purchasing an app. Developers can now see:
- How users found the app page in the store
- Which screenshots and videos receive the most attention
- Where users drop off in the customer journey
- Which keywords lead to downloads
This data enables developers to optimize their App Store presence and improve conversion rates.
Extended Sales Data
The sales reports are also becoming significantly more detailed. Developers receive insights into:
- Revenue development by region and time period
- Performance of different pricing models
- Success of in-app purchases
- Subscription metrics and retention rates
- Refund statistics
Usage Data, Including SDK and Interface Usage
A particularly interesting aspect is the technical usage data. Apple now provides information on:
- Usage of various iOS SDKs and APIs
- Performance metrics for specific features
- Crash reports with more detailed stack traces
- Battery and memory consumption
- Network performance
This data helps developers identify technical problems more quickly and improve app quality.
How to Access the Data?
The new analytics data is accessible through two channels:
App Store Connect API
Developers can retrieve the data programmatically via the App Store Connect API. This enables:
- Automated data queries
- Integration into existing analytics tools
- Creation of custom dashboards and reports
- Automatic alerts for specific metrics
App Store Connect App
For quick access on the go, the data can also be viewed via the iOS App Store Connect app. The app offers:
- Clear dashboards
- Push notifications for important events
- Mobile-optimized display of reports
- Quick access to the most important metrics
Requirements
The extended analytics features will be rolled out with iOS Update 17.4. Developers should ensure that:
- Their App Store Connect account is up to date
- The App Store Connect API integration is updated, if used
- The iOS App Store Connect app is updated to version 17.4 or higher
- Appropriate permissions are set up for team members
Significance for Developers
The release of this extensive analytics data is a significant step by Apple. It enables developers to:
- Make Better Decisions: Data-driven optimization of apps and marketing
- Improve Quality: Faster identification and resolution of problems
- Gain More Transparency: Clearer insights into app performance
- Optimize Monetization: Better understanding of revenue sources
- Gain Competitive Advantage: Use data to improve App Store presence
Conclusion
By releasing up to 50 new report types, Apple demonstrates that the company takes developers' needs seriously. The extended analytics capabilities offer valuable insights that can significantly improve app development and optimization.
Developers should take advantage of the new opportunities to:
- Optimize App Store presence
- Fix technical problems more quickly
- Refine monetization strategies
- Better understand user behavior
With iOS 17.4, these features will be gradually made available. It's worth studying the documentation and planning the integration of the new data into your own development processes.