For a long time, macOS was considered a niche product – an operating system for designers, creatives, and Apple enthusiasts. But in recent years, the picture has fundamentally changed. Today, macOS is a solid player in the desktop arena and can boast impressive numbers.
The Numbers Speak for Themselves
Current statistics show how strongly macOS has grown:
- 100 million active users worldwide – a considerable base
- 10% global market share – significantly more than a decade ago
- 29.62% market share in the USA – here, macOS is no longer a niche product
Why Was macOS Able to Grow So Successfully?
The success of macOS is based on several strategic factors:
1. Strategic Diversification
Apple has managed to create an ecosystem in which macOS works seamlessly with iPhone, iPad, and Apple Watch. This connectivity binds users to the platform long-term and makes switching to macOS attractive for many iPhone users.
2. Stability and Security
macOS is based on Unix – a proven, robust foundation. This ensures:
- High system stability
- Low susceptibility to malware and viruses
- Regular security updates directly from Apple
For businesses and professional users, this is a decisive argument.
3. Attractive Design and Outstanding Performance
With the introduction of Apple Silicon chips (M1, M2, and M3), Apple has set a milestone. The chips offer:
- Impressive performance with low energy consumption
- Long battery life – up to 20 hours on MacBook Pro models
- Seamless integration of hardware and software
At the same time, the macOS interface remains elegant, intuitive, and user-friendly – a hallmark of Apple.
From Niche to Mainstream
What makes macOS special is the combination of technical excellence, thoughtful design, and a strong ecosystem. Apple has managed to position macOS not just as an alternative to Windows, but as an independent, equivalent platform with clear strengths.
Particularly in creative industries – such as media production, design, and software development – macOS is often the first choice. But also in education and businesses, macOS is increasingly gaining importance.
Outlook: What's Next?
With the ongoing development of Apple Silicon and the increasing integration of AI features in macOS, the platform is expected to continue growing. Apple continuously invests in improving the user experience and opening up new markets.
Conclusion
macOS is no longer a niche platform. With innovative hardware, a well-thought-out ecosystem, and a clear focus on quality, Apple has made macOS a serious force in desktop computing. The impressive user numbers – especially in the USA – speak for themselves.
For developers like us, this means: macOS is a platform with great potential and a committed user base. That's exactly why we develop our software with passion for this platform.